August, 2023
Concept
Design of a new brand identity and app-icon for Mull, the privacy respecting web browser for Android, based on Firefox. It is the main web browser of DivestOS
Before and After
Mull’s current brand is quite barebones and garish. It consists of an icon of a badger’s head in magenta over a blue-green background. The colors clash with each other
Using a badger for a brand while in the privacy software sphere is tricky. There is already a popular browser extension, “Privacy Badger”, created by the Electronic Frontier Foundation, one of the biggest organizations for digital rights
A raccoon has been already used by the community to represent the app in redesign proposals, so it fits best for a new mascot
The Mascot
The best asset for any digital brand approaching tech enthusiasts is a character with personality. It brings fun and creativity to the community, and personifies the brand
