July, 2023
Concept
A more continuist proposal for the LaLiga brand, in response to the actual redesign of 2023
The Why
La Liga, the first division league of Spanish football renewed its image in 2023. This graphic brand, radically different from the image that the competition had until then, incorporated two crucial elements: an abstract logo and the orange-red as the main color.
This new image without reference to football and little continuity with the previous brand, made me try and create a proposal more in line with what existed before.
Looking at the identity of other leagues, I observed that red is already associated with the identity of other leagues (mainly the German Bundesliga). So my proposal is based on black and white, the colors of the archetypal ball of this sport.